Vehicle wraps are one of the most highly effective methods of advertising your business and spreading your message locally. More than 95% of Americans are reached by advertisements targeting vehicle drivers and passengers. The average American has traveled 302 miles in the past 7 days, which means one vehicle wrap can generate between 30,000 – 70,000 impressions per day.
Unlike other popular methods of advertising, vehicle wraps are a one-time purchase that will continue to generate impressions, which makes them a great investment. Whether you’re planning a product launch, special event, or just need to amplify your marketing capabilities – it’s time for you to consider what a vehicle wrap can do for your business.
Advantages of Wrapped Vehicles
Vehicle wraps allow you to be fully creative in your design options without any of the limitations of custom paint or magnets.
Make eye-catching designs with vivid colors and standout messages – printing technology has made it easier than ever before to create designs that go beyond traditional design capabilities.
Advertise Wherever You Want
Mobile advertising can be the most effective form of outdoor advertising, reaching more consumers at a lower cost than any other form of similar messaging. One vehicle wrap could reach up to 3 times as many people as a billboard display for less than half the cost.
Vehicle wraps give you the power to advertise wherever and whenever you want: at sports events, conventions, corporate gatherings or any other occasion. The possibilities are unlimited when your business can target any geographic area or demographic with the simple change of a location.
Establish Yourself Locally
Want to create a local presence without spending a fortune on advertisements?
Vehicle wraps create an easily-recognizable icon that impacts thousands of the local consumers you’re trying to reach.
The easiest way to build trust with your brand is start local, and vehicle wraps are a great way to start establishing yourself in your residing city.
Durable, But Not Permanent
A vehicle wrap can last anywhere from five to seven years when well taken care of and under normal weather conditions. We use a high-quality vinyl on our car wraps that delivers the best adhesive performance to avoid peeling and the right thickness to prevent scratches. They also be removed by professionals using a heat gun method that does not cause damage to your car’s paint.
What To Consider Before Buying
Time – When purchasing a vehicle wrap, you should consider the time it takes to have the vinyl applied. For smaller to medium cars the application process would take about 5-7 days and for large trucks or more complicated designs you can plan on shop time being about 7-10 days.
Warranty – Always check with your wrapping company to see if there is a warranty involved with vinyl car applications. These can vary for each company depending on the material used. Our vehicle wraps come with a 2 year warranty.
Cost – Costs of a wrap can vary based on several factors (see section below) but generally, a small car wrap would cost anywhere from $1,000-$2,500 and a larger vehicle like a truck would be about $2,000-$3,500. For a partial wrap that would only cover one side of a car, prices are as low as $750.
Areas That Impact Cost
Hood Vents and Gaps: As shown in the illustration above, anywhere on your vehicle that has a gap like an antenna or hood vents will involve specialty cuts and attentive design to avoid unsightly seams.
Logos & Embellishments: Any extra logo or embellishment that you would like to add over the top of your design will require extra material, which could add a little more to your pricetag.
Dimensions of the Vehicle: Vehicle wrap vinyl is printed on rectangular sheets and applied in various sections. With cars that have unique shapes or extra-large vehicles, it’s important to keep the dimensions of the printed vinyl in mind so you can use less material and save on your wrap costs.
Door Handles and Wheel Wells: Wrapping door handles and wheel wells can be extensive because it takes time to custom fit the vinyl to avoid seams. Consider a design that does not need to be wrapped around those areas to avoid extra charges.
Windows: Window decals also have a slightly different and tedious application process, which is why they typically cost $0.50 more per square foot than regular vinyl. We recommend avoiding window coverings if you can, because these decals are usually the first to show signs of wear like fading or peeling. Also, some states have laws that prohibit certain types of window tints which often include window decals because they can impair vision.
Vehicle wraps can save you hundreds each year on outdoor advertising costs and be an effective marketing tool for your business. Hopefully, the information in this guide helps you decide if a vehicle wrap is the next strategic move to take in order to get your name in front of your audience and boost sales.
Our vehicle wrapping experts are always happy to help, if you need assistance with your new vehicle wrap design or if you just have questions about how to get started, give specialist Jordan Sparrow a call at 801-704-3106.