Lanyards serve as great promotional items. They have a strong presence not only in companies, but in trade shows as well. However, when it comes down to it, a lanyard is just a piece of rope that has a hook at the end, so why are people still using them? In this age of technology, shouldn’t people be using newer and more high tech items to promote their business? The answer is fairly simple in that lanyards benefit both the user as well as the company, and are inexpensive to produce. For those of you who are on the fence about whether or not you should invest in lanyards, let’s talk about a few of the benefits that might be able to help change your mind.
Benefits to the User:
A lanyard can be very beneficial to the user. Lanyards are a convenient way to keep items together while freeing up your wallet and pockets. For example, an employee could attach a name badge to a lanyard and can easily present it where ever needed without going through a wallet or pocket. Lanyards also offer a great way to to personalize your appearance. I remember when I was in High School, I had a lanyard attached to my car keys. I was one of those cool kids where I had the lanyard hanging out of my pocket to display whatever sports team I was into then, or whatever brand I wanted to be associated with. I have a friend who has a lanyard attached to her car keys as well, but it is to make them easier to find in her monster of a purse. There are a variety of other uses and many people enjoy the benefit of having a lanyard with them.
Benefits to the Company:
Lanyards also offer a variety of benefits to the company making them. They are almost a perfect canvas on which to put your logo. Because users display lanyards in a variety of locations, they can offer very high visibility to a variety of potential clients. Lanyards can also be given to employees promoting team unity. If all of your employees have matching lanyards, they become more of a team and it also becomes easier for your consumers to identify your employees. These are just a few examples of why lanyards make a great product for companies to give out.
Lanyards are Inexpensive to Produce:
At Namify, we make a lot of custom lanyards. With so much variety from lanyard to lanyard, they have a fairly large range in price. However, they are still quite inexpensive, ranging in price from just $0.16 to a little over $1. This low of a price tag means that any company can afford to produce a product that can make a lasting impression on any potential clients.
Lanyards are a great product that all companies should use to promote themselves.
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